Flourish

WILFUL PUBLICITY


ARTISTS

Divider
Kelvin1520
Artist Icon

Kelvin Jones

The UK has a scintillating new talent on its hands in the form of Kelvin Jones. After picking up the guitar five years ago and teaching himself to play by watching BB King videos on YouTube, this hugely talented 20-year-old singer-songwriter fell in love with the simplicity of being able to connect with someone through melody and emotion.

Having posted his track ‘Call You Home’ on YouTube at the beginning of 2014, it found its way on to Reddit, and was then subsequently discovered by researchers on Good Morning America. This huge exposure meant the track was viewed over one million times in the space of 24 hours and gained him a substantial fan base around the world.

Kelvin recalls, “When I told my mum that I was going viral on YouTube with my first video, she asked me if I needed penicillin!”

Offers from labels and publishers soon followed, with Epic & Four Music winning the race to this rising star’s signature in a joint venture with Sony Music.

After debuting his first official single ‘Closer’, on his local BBC 3 Counties Radio Introducing show last week, it went on to become the station’s Track Of The Week. Kelvin will release his debut album later this year, with a mixture of simple pop melodies, infectious songwriting and beautiful, soulful vocals.

He reveals, “My love for blues is matched by my love of good quality pop music so I find that often my challenge when writing is to try to bring those two together. I’d describe my sound as the fusion of those two passions.”