Aaron Bruno, the musical architect behind AWOLNATION, worked closely with Klasfeld on a video that exemplified the track’s themes. “I was excited to be able to work with Marc on this” says Bruno. “Right away he understood the song and that I wanted to create something lighthearted, energetic and authentic featuring women in their natural state, and I think that really comes through in the video”.
“It’s a celebration” Klasfeld adds about the music video, which was all cast with real musicians. “A hymn to all women. We didn’t add any makeup, we didn’t use any big styling elements, obviously we didn’t use any clothes…”
Taken from the album RUN, ‘Woman Woman' follows on from their massive worldwide hit single ‘SAIL’ which is now certified: 10 x Platinum in Norway, 6 x Platinum in USA and Canada, 5 x Platinum in Sweden, 2 x Platinum in Australia and New Zealand, Platinum in Switzerland and Gold in UK, Germany and Austria. The track was also longest-charting song by an independent artist in Billboard Hot 100 history, amassing hundreds of millions of video views and streaming plays online globally.
Since the release of ‘RUN’, the band has played Reading & Leeds, performed on Jimmy Kimmel Live, Conan and Late Night with Seth Meyers. On February 26th, AWOLNATION will join Fall Out Boy on a North American arena tour. Many of the dates are already sold-out, including New York City’s Madison Square Garden show on March 4th.
“’‘Run’ is the sound of a man coming to terms with his many gifts. Heroic.” – Q
“Clever, calming sounds, suffused with warmth. It’s very good indeed” – Kerrang!
“This is a sign of a band who are as good when staring at their shoelaces as when they’re aiming for the stars” – Rock Sound
“This is yet another unstoppable worldwide monster” – Record Of The Day