The black and white video is shot in a vintage style with delicate soft focus, featuring Natali surrounded by the elements through quiet, reflective moments and placed among landscapes in motion. It was directed by Joakin Carlsson and made by GOOD Company, the team behind Beyonce’s ‘Lemonade’ as well as videos by Kanye West and Rihanna.
The track sweeps with lush strings alongside her achingly beautiful, mournful vocals which resonate with heartbreak and loss. Perforating bass shudders through the emotive soundscapes before shimmering guitar strums enter to create a rich and striking arrangement.
Making beautiful music, Natali has previously released a string of acclaimed singles exploring personal and political turmoil, meticulously crafted by herself and Andreas Grube. She first emerged with the singles ‘Used To Be’ and ‘Easy Ride’; the latter proving a tearaway hit clocking up over 2.7 MILLION streams on Spotify.
Natali is now gearing up to release her debut album, which is a stunning body of work featuring huge cinematic soundscapes and glacial tones. It’s influenced by the current world’s turmoil and the singer’s personal experience within it. This is a record that showcases Natali in glorious detail as one of the most intuitive and interesting new voices emerging from Stockholm today.
‘This Summer Is Cruel’ follows the tracks ‘Say It’ and ‘Run Like The River’, both taken from the upcoming album, and greeted with widespread critical acclaim.
“It’s all about building tension through that big pop production”
The Line of Best Fit
“’Run Like the River’ is a majestic, widescreen stunner, with a thundering, almost chilling chorus”
“(‘Run Like the River’) a moody, breathtaking film fantastique”
Already a prominent figure in Sweden, Natali has been consistently in the public eye as the daughter of Kjell Bergqvist, arguably Sweden’s most famous actor, and the fashionista and TV personality Yvonne Ryding, who as Miss Sweden won the Miss Universe crown in 1984.