About

With an array of big names and emerging talent, Wilful Publicity represents a diverse roster of artists across all musical genres from rock, pop, folk and indie to country, metal, blues and dance, and all points in between.

The company prides itself on working with artists that they feel passionate about, whether they are global superstars on major labels or brand new artists just finding their feet in the independent world. We create and deliver a compelling narrative for our artists, ensuring they stand out in a crowded media landscape and that their story is told in a relevant and accessible way.

In addition to running national PR campaigns - delivering coverage and interview opportunities in print and online publications, specialist radio and TV outlets, podcasts and live-streaming platforms - we also provide strategic consultancy, image & brand consultation, and crisis management across various areas of the music industry.

Working with all the major record companies, many leading independent labels, live promoters, agents, key marketing professionals, social media co-ordinators, photographers and creatives in music, Wilful Publicity has some of the best and most wide-ranging contacts in the industry.

Wilful Publicity’s founder, William Luff, has almost 30 years experience in the music business, having spent time as a music journalist and magazine editor in addition to his career as one of the leading music publicists in the UK. He spent more than a decade at EMI Music, becoming Publicity Director and representing some of the biggest names in the music industry across the Parlophone, Virgin and EMI labels.

Having worked with the likes of Sir Tom Jones, Kate Bush, Sigur Rós, Smashing Pumpkins, Lady Antebellum, Hercules & Love Affair, Roisín Murphy, Jane’s Addiction, the B-52s and many more at EMI, William launched Wilful Publicity in 2013 with three key artists - Iron Maiden, Corinne Bailey Rae and Alice In Chains - all of whom he had worked with for many years and who he continues to represent to this day.

William is joined at Wilful Publicity by Chris Dean and David Sullivan, who during their time at Wilful Publicity have become two of the most talented and respected publicists in the music industry, overseeing creative and acclaimed publicity campaigns across multiple media platforms.

Together we have delivered hugely successful PR coverage for clients including Meghan Trainor, Steven Tyler, Prophets Of Rage, Greta Van Fleet, Skunk Anansie, Gabrielle Aplin, The Stranglers, Melissa Etheridge, Counting Crows, Cheap Trick, The Struts, The Waterboys, Soul II Soul, Motörhead, The Darkness, Don Broco, Fish, The Cadillac Three, Within Temptation, Conor Maynard, New Model Army and The Levellers, amongst many more.

We have also been instrumental in the careers of upcoming artists such as Ferris & Sylvester, Patricia Lalor, Hannah Grace, Larry Pink The Human, Marcus King, The Blinders, Empara Mi, October Drift, Crown Lands, Blackout Problems, Haunt The Woods, Amy Montgomery, Joywave, The Jacques, Ocean Alley, New Pagans, Brent Cobb, Morgan Evans and The Slow Readers Club.

With the music industry facing both huge challenges and opportunities in 2021 and beyond, Wilful Publicity are on hand to steer artists, managers and labels through all aspects of their publicity campaigns. Feel free to get in touch!