Born in Gothenburg, Sweden Frida grew up immersed in music, inspired initially by the guitar-driven sounds of her older brother’s record collection, as the music of Radiohead, The Strokes and Weezer resonated throughout her childhood home.
However, it was as Frida lost herself within classical music that she found her unique talents for melody and experimentation, learning French horn, piano and guitar. Developing into a fully-fledged multi-instrumentalist, Frida started to dip her toes into recording and production as she cemented the foundations of her musical ideas.
It’s this multitude of disparate influences and an adept knowledge of composition and production that has led Frida to her unique and beaming sound. It showcases some of the best in glittering Swedish production and fully encompasses the heartfelt, and at times anthemic, songwriting that Sweden has gained a worldclass reputation for.
In 2010 she released her debut album Dear, Let It Out exclusively in Japan, with its lead single ‘Towers’ becoming a No.1 radio smash. Two years later she began to create music with producer/songwriter Joel Humlén, and together they spawned the critically acclaimed Indigo EP in 2013 for her first European release through Parlophone Records.
Its release saw NME champion Frida’s voice as, “sweet but sad like a lollipop dropped on the floor”, and The Guardian praise her, “glistening electro-pop”.
The following 2014 EP Lit Up By Neon saw Frida revered even further with Clash proclaiming the EP as, “the perfect introduction to Sundemo’s work”, while The Line Of Best Fit found it, “cementing her place as one of the genuine pacesetters in the Scandinavian pop scene.”
Frida’s profile rose even further in 2015 when she made her Hollywood acting debut with a leading role in the big screen adaption of John Niven’s Kill Your Friends, alongside stars including Nicholas Hoult and James Corden.
In the film Frida fronted the A&R-hounded collective The Lazies, where she performed her highly praised single ‘Heroes’, and also had two further new songs feature in the soundtrack. Her irresistible music has lit up the small screen too in recent months with the delicate ‘Keep An Eye On Me’ featured in Grey’s Anatomy, while the uplifting ‘You’ premiered with Scream Queens.
Now signed to leading Scandinavian record label Cosmos Music, Frida has continued to develop her passion for orchestral music, pulling influence from composers including Chopin, Hans Zimmer and John Williams, and intertwined this with her new experiences in pop and club culture, citing the likes of Boys Noize and Para One, to develop an immense aural experience.
The first taste of this was ‘We Are Dreamers’, a synth-pop anthem that combines her ethereal voice and expansive soundscapes with a pulsating, four-to-the-floor beat, and which set the stage for the release of her international debut album later in 2017.