‘Losing My Mind’ is a potent and melancholic tale of a lost love, drenched in a cocktail of adoration and heartache. Through a blend of delicate guitars, atmospheric synths and stirring dynamic percussion, Adam details a powerful connection that he’s unable to let go of. “So high but I’m afraid to look down / I’m losing my mind trying to love you, but it’s dead in the water,” he declares in the chorus.

Regarding the single Adam says, “‘Losing My Mind’ to me is a very personal song. It’s from a relationship I had a while back and just explains how love can do crazy things to you, hence the title. It’s one of my favourites on the record for sure - it’s energetic and full of raw lyrics.

Adam’s forthcoming debut album mixes sincere songwriting with electrifying melodies. “I like to think what I talk about is real,” explains Adam, “I don't ever write something that I don't believe, because people know if it's fake.”

Sick has been written between his North Wales hometown Llandudno, as well as Sweden, London and Los Angeles. It is structured in a plot which tells personal stories of love and loss with heartbreaking honesty.

Adam’s talent for beautiful pop songwriting was first revealed last summer, releasing a string of singles which feature on the album including ‘Sick’, ‘Don’t Wake Me Up’, ‘One Chance’, ‘Burn’ and ‘I Don't Mind’.

They have almost clocked up two million streams between them on Spotify, the latter reaching nearly a million on its own. They have achieved great radio support including being featured as Radio 1’s ‘Best New Pop’ and receiving A-list rotation on BBC Radio Wales. Adam has achieved acclaim from the likes of Wonderland, Clash and Euphoria magazine among others. He has enjoyed great streaming support across the board on Spotify, Apple Music and Tidal – the latter currently championing Adam as their ‘Rising Artist’ for 2020.

Adam has become a major live draw in his homeland, selling thousands of tickets, while his perfect pop hooks and heart-wrenching lyrics see him set to become the first Welsh pop breakthrough artist for some time.

“A lot of music has come out of Wales, including classics like Tom Jones, but not recently,” says Adam, on putting it back on the chart music map, “I’m not doing it for Wales exactly, but for the people who live there.”

His bold songwriting and breathtaking vocals are sure to see Adam solidify the cherished support of his hometown and win the hearts of many more with the release of his debut album Sick as he cements himself as a distinct new UK voice in 2020.

Clash Magazine

“Raw and relatable”

“Hender is a rare breed of artist. One who is open, honest, and genuine”
Euphoria Magazine