Of the track, East shares, “I feel like that song, that was the hardest one to get right, because it’s definitely not a glorification of drugs. If anything, it’s a hardened look at yourself inward. Me and my buddy and co-writer Aaron Raitiere were in LA, and we’re cruising around, and you’re just like, what is going on here? Where are all these people going? It’s like everybody’s on drugs in this place…You just start calling a spade a spade about what drugs mean: Well, I’ve had coffee this morning. Some people go to the gym. Some people are going to church. Some people are on Twitter. I wouldn’t call it a protest song, but it’s just like a, ‘Is anybody else seeing what I’m seeing right now?’ It’s our inability to just interface with reality.”
‘Drugs’ is the second song unveiled from East’s highly anticipated new album, Maybe We Never Die, which will be released August 20th and is now available for pre-order.
His third release for Elektra/Low Country Sound, Maybe We Never Die takes the Alabama born, Nashville-based singer-songwriter’s seductively vintage voice in a decidedly fresh direction. Collaborating once again with Grammy Award-winning producer Dave Cobb along with longtime bandleader and now co-producer Philip Towns, the 12 tracks flow together with an overarching sense of urgency but maintain distinct musical boundaries.
The energy toggles between a hunger for vulnerability in togetherness and a clinging to solitude as a romantic self-defense. There is consternation with the speed and volume at which the world operates and solace to be found in the simple act of getting up and going.
Ahead of the release, East appeared on ‘Late Night with Seth Meyers’ last month to perform the album’s lead single, ‘Madelyn’, of which Rolling Stone praises, “mixes immersive, polished production with the easygoing soul of his voice,” while American Songwriter declares, “a peer into all the dystopian, curious, and uncertain lives permeating upcoming album Maybe We Never Die.”
In celebration of the new music, East performed a special full-band livestream concert last night (watch HERE) and will return to the stage this autumn for the major 44-date Maybe We Never Die US headline tour. Full details can be found at www.andersoneast.com.
Reflecting on the new album, East shares, “I wanted to create something unique with this record. A piece of music, that as a whole, knew where its footing was but yet still attempted to see what was behind the curtains. I’m very proud of what it took to make and its ultimate outcome. I am very grateful to the wonderfully talented humans that lent their gifts to make it what it is.”
Maybe We Never Die is East’s first new music since 2018’s breakthrough album, Encore, which featured the Grammy-nominated No.1 AAA radio single, ‘All On My Mind’. Heralded by critics, The New York Times praised Encore as, “…an often lustrous revisiting of raucous Southern soul, rousingly delivered and pinpoint precise. He has a voice full of extremely careful scrape and crunch, but his howls never feel unhinged,” while Rolling Stone declared, “On Encore, East’s influences meld seamlessly, stacking the album with Stax-worthy R&B grooves, gospel-blues ooohs and aaahs, surging keys and blasting brass.”
Known for his magnetic live performances, East and his band have performed sold-out shows worldwide and have been featured on ABC’s Jimmy Kimmel Live!, CBS’ The Late Show with Stephen Colbert and CBS This Morning Saturday, NBC’s TODAY and Late Night with Seth Meyers, PBS’ Austin City Limits and more.
MAYBE WE NEVER DIE TRACKLIST
1. Maybe We Never Die
2. Lights On
5. I Hate You
6. Hood Of My Car
8. Jet Black Pontiac
9. Like Nothing Ever Happened
10. If You Really Love Me
11. Just You & I
12. Interstellar Outer Space