The official music video for Grammy-nominated singer, songwriter and musician Brent Cobb’s new song, ‘When It’s My Time,’ is debuting today. Directed by Curtis Wayne Milliard, the video is now available to watch/share.
Reflecting on the video, Cobb shares, “I’m just a fan of everything Curtis Wayne does. He takes you into a whole other world with his art. It all has a familiar yet surreal, dream-like feel to it. The world we created for the ‘When It’s My Time’ video isn’t so different from our own. We’re all spinning around on this rock thinking we know where we’re going and what we’re doing but really, it’s a wonder we even get to experience it at all. Maybe we’re all connected. Who knows, maybe it is all just a dream. Either way, it ain’t up to us I guess.”
Written by Cobb, his wife Layne, and Mike Harmeier, ‘When It’s My Time’ is from Cobb’s anticipated debut gospel album, And Now, Let’s Turn To Page…, which will be released next Friday, January 28 via his own label, Ol’ Buddy Records (pre-order here). Produced by Grammy Award-winning producer Dave Cobb (Brandi Carlile, Jason Isbell, Chris Stapleton) and recorded at Nashville’s historic RCA Studio A, the record features new renditions of eight traditional gospel songs that have been a cherished part of Cobb’s life, as well as one original track, ‘When It’s My Time.’
With these songs, Cobb pays homage to the community and values of his hometown of Ellaville, GA, while still incorporating his acclaimed signature sound—imbuing these gospel standards with elements of country, blues and southern rock in a way that is authentically and uniquely Cobb.
Ahead of the release, Cobb has unveiled two additional album tracks: ‘Just A Closer Walk With Thee’ and ‘We Shall Rise,’ of which Rolling Stone praises, “Although the song might at first sound more at home in a honky-tonk than a Sunday service, Cobb imbues its ‘Hallelujah, Amen,’ chorus with a sacred spirituality,” and Wide Open Country declares, “a supercharged statement of faith that sounds like both a Saturday night roadhouse and Sunday morning church.”
Although the album has been a long-time dream for Cobb, it has only come to fruition now due to a near-death experience in July 2020, when the vehicle that he was driving, with his young son inside, got T-boned at a rural four-way stop. Following the crash, Cobb found himself with a renewed outlook on life, remembering, “You just start piecing together how everything is sort of intentional…I’d always had it in the back of my mind to make a gospel album. That moment of clarity, of almost getting killed, made me think I should just make the gospel album now.”
A deeply personal project, And Now, Let’s Turn To Page… finds Cobb surrounded by those who mean the most to him, with his wife Layne Cobb, his mother Renee Cobb, his sister Alecia Grant, his father Patrick Cobb and his cousin Dave Cobb all joining him on the closing track, ‘Blessed Be The Tie That Binds.’ Additional musicians featured across the album include Brian Allen (bass), Mike Harris (guitar), Chris Powell (drums, percussion) and Philip Towns (keyboards) as well as special background vocals from Caylee Hammack (a fellow Ellaville, GA native), Anderson East and members of Antioch, a Georgia-based gospel group led by Cobb’s father.
Reflecting on the project, Cobb shares, “I’ve always wanted to make a southern gospel album because it’s what I come from, but also it used to seem like a rite of passage for country singers to make a gospel album. I’m just trying to carry on that torch.”
The new album adds to an already notable career for the Grammy-nominated artist following the release of 2016’s Shine On Rainy Day, 2018’s Providence Canyon and most recently, 2020’s Keep ‘Em On They Toes, all of which were released to widespread acclaim. Moreover, Cobb released his first children’s book, Little Stuff, this past June, which was written as a reflection on what’s truly important in life and was inspired by Cobb’s song of the same name from Keep ‘Em On They Toes.
Cobb has earned nominations for Best Americana Album at the 60th GRAMMY Awards and Emerging Artist of the Year at the 2017 Americana Honors & Awards. He has also toured extensively across the world including numerous performances as part of Chris Stapleton’s ‘All-American Road Show.’
In celebration of the new music, Cobb will embark on his headline ‘When It’s My Time Tour’ next month across the USA with shows in Washington DC, Philadelphia, New York, Chicago Atlanta, Indianapolis and Nashville among many others. See below for complete itinerary. Ticket details can be found at www.brentcobbmusic.com/tour-dates.