Thea Gustafsson aka Becky and the Birds explains, “The video showcases my ability and desire to do things independently. By that I mean with creative control influenced by people I want to be surrounded by. It isn't about me or my looks, since I don’t want that to be the focus of Becky and the Birds, instead it’s about holding on to something that’s meaningful to you, and what that is is up to the viewer's discretion. I want it to be about the music and the world in and around it.
I invited friends and an amazingly talented videographer, Sandra Thorsson, because I knew they and she could help me achieve exactly what I wanted with that we were given. Out of it came a very homey DIY project that I am quite fond of. I hope you find something in it.”
‘Holding On’ has been released to widespread critical praise and even found the likes of Tove Lo tweeting about her admiration for the track. The song is a genre-spanning blend of lush electronics, with nods to trip-hop and ‘90s R&B alongside beautiful samples plucked from nature. The result is similar to the likes of SZA, Solange or even Ella Fitzgerald.
The release of ‘Holding On’ has instantly found Becky and the Birds becoming one of the most hotly-tipped new acts to come out of Sweden.