“Listening to ‘10-4’ as a song, you may not think of it as idealistic or wishful, it may just sound feel-good,” says Williams. "With this video, I wanted to explore the complexity of relationships and the idea that things are not always as they seem. It’s not clear if the relationship portrayed is real or was all a dream of what love could be like. I love the abstractness of the video and hope it’s not what the listener would expect.”
Originally released in May of this year, ‘10-4’ was co-written
by Williams and Daniel
Tashian (Kacey Musgraves, Lee Ann Womack) and produced by Jaren
Johnston (Keith Urban, Thomas Rhett); Johnston,
of course, is also a founding member of Nashville ‘Country Fuzz’ kings, The
Cadillac Three.
Earlier this month, Williams announced
that his debut album, Glasshouse Children, is
set to arrive August 20th via Snakefarm Records.
Ahead of its release, he shared a brand new song, ‘Kids (Feat. Keith Urban)’.
‘Kids’
was written by Hank Compton, Boots
Ottestad (Robbie Williams, Tim McGraw) and Eric
Arejes (Tim McGraw, Thompson Square, Rachel Wammack) and
produced by Jaren Johnston; it also features Keith
Urban on electric guitar. Listen to ‘Kids
(Feat. Keith Urban)’ here.
To date, Williams has shared five songs as a
taste of what’s to come from Glasshouse Children -
'Kids
(Feat. Keith Urban)' was preceded by ‘10-4’,
‘Can’t Fool Your Own Blood’,
‘SHUTEYE’
and ‘The World: Alone’,
a song he released in honour of his late sister Katie Williams' 28th
birthday. The tracks have received critical acclaim from the likes of American
Songwriter, Billboard, NPR and Rolling
Stone, who praised ‘Can’t Fool Your Own Blood’
as “a
haunting performance worthy of his surname”.