Directed and edited by Sølv, the mesmeric video for the self-produced track finds Sølv performing the single among a twisted purple hew and tripped out hazy waves as the lyrics addressing toxic romantic relationships play out below.
Regarding the single Sølv says, “‘Bittersweet’ is a reflective look on how personal demons can creep into a relationship. It’s the friction caused by each other’s own struggles, and the dilemma in knowing that the other person is struggling in exactly the same way, but even though you’re coexisting in complete synergy, it doesn’t change the distance created.”
‘Bittersweet’ is the first taste of new music following the release of her acclaimedCodeineEP in 2017, which gained strong critical support from the likes of DIY Magazine, Clash and many more.
Now returning with ‘Bittersweet’, Sølv has expanded her production and songwriting into deeper pastures as she continues to craft a distinct path with her alluring alt-pop.