About

Wilful Publicity was established in 2013 as a major new force in music and entertainment publicity. The company prides itself on working with artists that they feel passionate about, whether they are global superstars on major labels or brand new artists just finding their feet in the independent world. Working with an array of big names and emerging talent, Wilful Publicity represents a diverse roster of artists across all musical genres.

Wilful Publicity’s founder, William Luff, has 25 years experience in the music industry having worked at independent record labels during the 1990s including Mute Records and Roadrunner Records, before becoming a music journalist and launching the national music magazine Rock Sound in 1999, of which he was Editor.

In 2002 William returned to PR and joined EMI Records’ publicity team. His eleven-year career at EMI saw him become Head of Press for EMI Records in 2006, Director of Press for Parlophone Records in 2008 and ultimately Publicity Director for the combined EMI Artist Publicity department in 2010, representing artists across the Parlophone, Virgin, EMI Catalogue and Label Services Divisions.

While at EMI he delivered highly-regarded and award-winning PR campaigns for artists as diverse as Iron Maiden, Sir Tom Jones, Kate Bush, Sigur Rós, Corinne Bailey Rae, Faith Evans, Smashing Pumpkins, Lady Antebellum, Hercules & Love Affair, Roisín Murphy, 30 Seconds To Mars, Motörhead, Jane’s Addiction, the B-52s, Alice In Chains and many more.

In 2013 William left EMI to launch Wilful Publicity. The company now works with all the major record companies and has achieved many notable PR successes including high profile PR campaigns for the likes of Meghan Trainor, Steven Tyler, Corinne Bailey Rae, Conor Maynard, The Stranglers, Counting Crows, Cheap Trick, The Levellers, Thunder, Wolfmother, The Temperance Movement, The Struts, Rixton and many more.

Further global success has come with Iron Maiden’s album ‘The Book Of Souls’ becoming their biggest seller in almost a decade and entering the UK charts at Number 1 in September 2015, a feat it repeated in 40 other territories, with huge world tours in 2016 and 2017 keeping them on the covers of magazines and in the newspapers. Wilful Publicity has also launched a wealth of new artists to widespread acclaim and taken on the PR for Stone Free Festival at The O2 in London.

Current projects in 2017 include US supergroup Prophets Of Rage (Rage Against The Machine/Public Enemy/Cypress Hill), British rock superstars The Darkness, pop songstress Gabrielle Aplin, indie legends Starsailor, flamboyant gypsy punks Gogol Bordello, Britrock heroes Don Broco, the return of All American Rejects, Nashville stalwarts The Cadillac Three and hotly tipped new British singer-songwriters Catherine McGrath and Dan Owen.

Joining William at Wilful Publicity are David Sullivan, Chris Dean and Jenni Vodden who have worked at a number of music PR and promotion companies including Partisan PR, CopMedia and Duff Press.

In addition to print and online publicity, the company also offers strategic consultancy across various areas of the music industry, and can provide bespoke artist campaigns bringing in specialist radio, TV and marketing professionals where required.